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Save time and insist on a virtual property viewing

The news section on your real estate website allows you to make the most of your content marketing efforts. Adding unique, relevant content on a regular basis will do wonders for SEO, establish you as a property and area specialist, and slowly but surely persuade your website visitors to convert into high quality leads.

Some considerations:

  • Ensure that your content is relevant to your target audience
  • Be sure to include some real estate specific keywords
  • Keep it balanced by adding advice articles, area specific articles and real estate industry news
  • Keep it unique

Constantly coming up with ideas for articles is not an easy task. Here are a few resources for unique real estate content: 

  • Convert your mailbox into content. Rehash your replies to frequently asked questions from clients.
  • Ask your audience. You are writing for them, so why not rope them in and ask for their input via social media, email or a blog post?
  • Consider guest posting. Ask industry professionals (or even agents in your branch) to write great content for your website.
  • Provide practical advice. Take a simplified approach to real estate and explain to your clients exactly what the buying / selling / renting / letting process entails.
  • Think ahead. Instead of writing a comprehensive piece on a specific topic, consider breaking it up into various articles.
  • Are you on Facebook? Follow pages that post about topics that are relevant to your audience. All you need is a bit of inspiration.

02 Dec 2020
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