• The news section on your real estate website allows you to make the most of your content marketing efforts. Adding unique, relevant content on a regular basis will do wonders for SEO, establish you as a property and area specialist, and slowly but surely persuade your website visitors to convert into high quality leads.

Some considerations

• Ensure that your content is relevant to your target audience
• Be sure to include some real estate specific keywords
• Keep it balanced by adding advice articles, area specific articles and real estate industry news
• Keep it unique

Constantly coming up with ideas for articles is not an easy task. Here are a few resources for unique real estate content:

• Convert your mailbox into content. Rehash your replies to frequently asked questions from clients.
• Ask your audience. You are writing for them, so why not rope them in and ask for their input via social media, email or a blog post?
• Consider guest posting. Ask industry professionals (or even agents in your branch) to write great content for your website.
• Provide practical advice. Take a simplified approach to real estate and explain to your clients exactly what the buying / selling / renting / letting process entails.
• Think ahead. Instead of writing a comprehensive piece on a specific topic, consider breaking it up into various articles.
• Are you on Facebook? Follow pages that post about topics that are relevant to your audience. All you need is a bit of inspiration.